Manage, deploy and maintain your platorms
Deploy and maintain your platform. All your business depend of your systems, running 24/7. To keep the service up and running all this time without losing your customers, you need to deploy and maintains them.
Make your systems secure. Security is important, if your systems are secure, your customers will be confident. Auditing and optimizing each parts of your platform is a good practice and should be applied regularly.
Create your documentation. A good way to be free is to be dispensable. Your product's documentation is your freedom, it give your the opportunity to have choice and to grow. Don't undervalue it, it is a requirement.